Dashboard for Lead Generation

Clients or target businesses can monitor the social media activities of a pool of potential clients. They can supply "Buyer intent words" which the algorithm looks for in the posts shared, reacted, or commented upon by the potential client. Apart from the buyer intent words, the algorithm also extracts keywords from these activities.

Sentiments of these activities are also analysed. All the analysed information can be downloaded in the form of CSV files. Businesses can use the powerful filtering tool of the product.

It is deployed using Amazon Web Services.

This project is still is a work in progress. Other analysis like the activity relevance to buyer intent words and/or potential client's score on a scale of 10 as a feasible client needs to be implemented. Apart from this, useful visualisations of the analysis needs to be added to the dashboard.

Description

This is a dashboard to analyse user activity over social media for lead generation. It is a B2B product.